A dramatic new
Theatre brand with
multi audience appeal

Bridlington Spa

As a leading theatre and conference centre about to take centre stage in the 2017 City of Culture programme, Bridlington Spa needed a fresh new brand that not only reflected the quality and diversity of their offer but could also compete on a national stage against other leading venues.

Fred developed

a dynamic, fresh and versatile brand that would allow the venue to showcase every aspect of its offer; from Pantomimes, Weddings and major business conferences to West end musical theatre, tea dances and sell out international bands.  The brands core concept was “It’s all in the spa” and the clever design allows for the logo to house specific imagery tailored to each particular target audience.  Fred is proud to have created the new visual identity and all encompassing brand and to deliver the roll out across all materials, branded environments, merchandise and team wear.