Tourism

Great tourism marketing isn’t just about branding a place or attraction, it’s about creating a destination. It’s also about understanding your key visitor markets and developing innovative, targeted campaigns, concepts and creative that will engage and excite them. That’s what Fred can do for you.

Beverley

Re-branding the historic and beautiful market town of Beverley was a great challenge. Fred needed to develop a concept that would appeal to both its core existing, more traditional, audience whilst also extending the destinations appeal to a new, modern, younger target demographic.  The result was a traditional typographical led approach combined with a more playful modern tone of voice, bringing together the very best of what the region had to offer. Brand image style also showcased the duality of the offer by ensuring there were always contrasting images that brought together historical architecture and rural beauty with the modern leisure facilities, on trend outlets and range of fun experiences available. The playful use of old and new captured the destination as it is today and ensured it would have a broad appeal without diluting it’s offer. As well as the core brand and literature, Fred also developed a bespoke range of branded merchandise – all of which has been hugely successful and embraced by locals and visitors alike.

Beverley

Re-branding the historic and beautiful market town of Beverley was a great challenge. Fred needed to develop a concept that would appeal to both its core existing, more traditional, audience whilst also extending the destinations appeal to a new, modern, younger target demographic.  The result was a traditional typographical led approach combined with a more playful modern tone of voice, bringing together the very best of what the region had to offer. Brand image style also showcased the duality of the offer by ensuring there were always contrasting images that brought together historical architecture and rural beauty with the modern leisure facilities, on trend outlets and range of fun experiences available. The playful use of old and new captured the destination as it is today and ensured it would have a broad appeal without diluting it’s offer. As well as the core brand and literature, Fred also developed a bespoke range of branded merchandise – all of which has been hugely successful and embraced by locals and visitors alike.

Trek America

National PR for a travel company, that takes young people on once-in-a-lifetime adventures, needed an approach as fresh and vibrant as their trips. Previously the company had only worked with London based travel specialist PR companies but they were struggling to get new coverage and Fred convinced them it was time for a different approach. Fred brought experience and ideas from outside of the sector and used these to create a new way of working and communicating that resonated with journalists who were bored of the same old trade releases from across the sector. Fred secured major coverage across main stream media and created a hugely successful national blogger campaign and competition mechanism which reached tens of thousands of online consumers, attracted new audiences and, most importantly, caused a major increase in year on year sales. From organised tours to cruise ships and from backpackers to luxury bespoke tours, Fred knows travel.

Trek America

National PR for a travel company, that takes young people on once-in-a-lifetime adventures, needed an approach as fresh and vibrant as their trips. Previously the company had only worked with London based travel specialist PR companies but they were struggling to get new coverage and Fred convinced them it was time for a different approach. Fred brought experience and ideas from outside of the sector and used these to create a new way of working and communicating that resonated with journalists who were bored of the same old trade releases from across the sector. Fred secured major coverage across main stream media and created a hugely successful national blogger campaign and competition mechanism which reached tens of thousands of online consumers, attracted new audiences and, most importantly, caused a major increase in year on year sales. From organised tours to cruise ships and from backpackers to luxury bespoke tours, Fred knows travel.

Skegness Aquarium

A new attraction needs a brand that is impactful, distinct, and audience appropriate with a flair and personality that will attract visitors as soon as it opens. That’s exactly what Fred did for Skegness Aquarium. Bespoke characters were created that could be used across the brand including key merchandise, literature, directional signage and branded environments within the attraction. Playful, fun and family friendly – Fred also brought the brand to life online and created a bespoke ticketing system to handle pre-launch sales. Fred loves fish and as well as this aquarium, we have also worked with The Deep in Hull – the UK’s only Submarium.

Skegness Aquarium

A new attraction needs a brand that is impactful, distinct, and audience appropriate with a flair and personality that will attract visitors as soon as it opens. That’s exactly what Fred did for Skegness Aquarium. Bespoke characters were created that could be used across the brand including key merchandise, literature, directional signage and branded environments within the attraction. Playful, fun and family friendly – Fred also brought the brand to life online and created a bespoke ticketing system to handle pre-launch sales. Fred loves fish and as well as this aquarium, we have also worked with The Deep in Hull – the UK’s only Submarium.

William’s Den

William’s Den needed a modern stylish brand for a new high quality play based attraction, aimed at parents who wanted a place that combined natural outdoor play with excellent facilities and a great food and drink offer. The branding needed to work as well on stylish aprons in the restaurant, as it did on the rustic signage outside, whilst capturing the distinct spirit of the venue that wanted to celebrate and facilitate traditional childhood play and exploration. Fred developed an array of brand styles and colour palettes that reflected the natural styling of the venue but Fred’s preferred and recommended option was also the owners unanimous choice of design. The venue will open soon and it will proudly display the distinctive branding both inside and out!

William’s Den

William’s Den needed a modern stylish brand for a new high quality play based attraction, aimed at parents who wanted a place that combined natural outdoor play with excellent facilities and a great food and drink offer. The branding needed to work as well on stylish aprons in the restaurant, as it did on the rustic signage outside, whilst capturing the distinct spirit of the venue that wanted to celebrate and facilitate traditional childhood play and exploration. Fred developed an array of brand styles and colour palettes that reflected the natural styling of the venue but Fred’s preferred and recommended option was also the owners unanimous choice of design. The venue will open soon and it will proudly display the distinctive branding both inside and out!

Tourism Guides

A tourism guide is a key publication for many destinations and Fred has worked on locations across the county to develop clear, differentiated guides that truly reflect the destination and will appeal to target audiences. Recent guides have included seaside towns, historic regions and city locations and Fred works with each location to ensure that each and every one is unique and distinct to that area. As well as developing full design concepts and art working the whole document Fred also works with advertisers to develop their content and offer additional design support where needed. Management of the guides development from concept design and copywriting through to completion and print is also part of the service we offer.

Tourism Guides

A tourism guide is a key publication for many destinations and Fred has worked on locations across the county to develop clear, differentiated guides that truly reflect the destination and will appeal to target audiences. Recent guides have included seaside towns, historic regions and city locations and Fred works with each location to ensure that each and every one is unique and distinct to that area. As well as developing full design concepts and art working the whole document Fred also works with advertisers to develop their content and offer additional design support where needed. Management of the guides development from concept design and copywriting through to completion and print is also part of the service we offer.

Talk to us about how we can help you